It was now five months on after lockdown lifted that Highway Movers, a leading automobile dealership company restarted its operations. Highway Motors has one of the best showrooms and service center for leading two wheeler and four wheeler brands of the country. The company has around 350 employees and a mix of strong data base of high profile as well as medium segment customers. Highway Movers were also dealing in used cars market.
Varun Goswami, the young CEO of the company believes in aggressive and pro-active management style that delivers results. Even during the pandemic initiated lockdown period of around 60 days he continued mulling over future plans, assessing possible business market scenarios and worked on strategies to bounce back. He kept in constant touch with his team heads of sales, service, marketing; HR and allied customersupport toenable optimize sudden disruption, completing the pending tasks and updating customer data. He also guided and expected his team to keep watch on competitors’...
