How do you understand employee experience and why it has gained so much importance in the present time?
SP Employee eXperience (EX) has a direct correlation to Customer eXperience (CX) and brands need to nurture this link to enable business success. Employees who are engaged with the organisation’s purpose in a positive way are invested in ensuring their contribution in the brand’s success, which becomes as a key competitive differentiator.
Our employees are our brand ambassadors. The ubiquitous presence of social media has heightened the interface of employees beyond just customers or consumers, to the larger, wider world. Today, they are freely sharing their experience with larger audiences.
Employees are leaving digital footprint of their experiences, choices and habits across social, professional, and internal networks and management systems. This generates significant data on what employees are experiencing and the choices they are making. This big data is helping organisations understand it’s employees...
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