Neuroscience (NS) is carefully nurturing the concept of the proverb ‘Putting oneself into somebody’s shoes’. Who will not like, if I happen to say: ‘Tere dil ki baat mein jaanu’ (I understand what is there in your heart). Visionary companies with large-scale ambitions are keen to predict human behaviour to a large accuracy, are investing in their own laboratories, science personnel, or partnerships with academia. Neuro marketing is the brainchild of NS; despite being an expensive approach is still ticking the tempo of the time. Neuroscience uses brain-scanning technology-such as fMRIs and Electro Encephalography (EEG)-to observe how people’s brain responds to different kinds of stimulus, a specific ad, packaging design, product design, etc. Making use of the results of the scans may be more appealing or motivating, and, hence rewarding.
According to a report, the global Human Resource Technology market grew at a CAGR of 14% during 2014-2019. Human Capital Management being the crux...
