Few years ago, if you’d have asked the senior executives what their company’s most valuable assets were, chances are they would have talked about the brand, goodwill, plant and machinery and so on. But ask them this question today, and ‘people’ will most likely figure in the ensure. An organisation is made up of competencies which we can loosely call ‘capital’. Its key components are ‘customer capital’, ‘structural capital’. and ‘human capital’.
In this era of globalisation and modernization, organisations are becoming increasingly competitive, dynamic, innovative and productive. Globalisation has certainly thrown new challenges before HR persons as they have to prepare employees to meet the challenges of knowledge-based economy and to respond to the dynamics of the work environment with technological skill and a high level of thinking. They too, in fact, assure the role of business development managers and evolve themselves as service providers to their internal and external customers.
Just as...
