Q Commerce and Upskilling of Gig Workers in India

Q Commerce and Upskilling of Gig Workers in India
The road ahead for Indian gig workers is challenging and promising at the same time and the Govt. needs to frame conducive HR policies for this upcoming cohort of India.

It is now confirmed beyond doubt that India is the hub for retail investment attracting attention worldwide. However, to propel it forward, the sector demands innovative solutions to the challenges encountered. By 2032, India’s retail sector will rise to a whopping $2 trillion. The attraction of India’s exponentially increasing marketplace has enticed multinational corporations, global capital, and the MSME sector ready to capitalise on the wide consumer base and grab opportunities for market expansion. The current market trends responsible for this trend are an increase in urbanisation, higher incomes, and the existence of nuclear families.

What is Q Commerce?

Q Commerce focuses on delivering goods quickly, usually within minutes.

It is a subset of e-commerce that relies on speed and efficiency. Q Commerce sometimes used with “on demand delivery” and e-grocery is e-commerce in a new avatar.

If we study the statistics post-pandemic, a boom in Indian market has been observed as a consequence of which...

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Dr. Kavita Shastri

is Associate Professor HR & OB, Globsyn Business School, Kolkata.

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Author

Dr. Kavita Shastri

is Associate Professor HR & OB, Globsyn Business School, Kolkata.

February 2025

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