More than 66% increase in gig work was seen during the month of June compared to May, according to Taskmo, an on-demand Gig Tech platform backed by Quess Corp.
As many as five lakh gig jobs were offered during June compared to 3 lakh jobs in May this year, as fintech and e-commerce companies began preparations for the upcoming festive season.
“Usually June is a period when trading companies prepare for the demand of the festive season. However, since this year, the market has recovered from two years of covid-19 setbacks. With That’s why we’re seeing a tremendous demand for seasonal hiring across the industry.
“Specifically, around the holiday sales season, a lot of direct and indirect job opportunities arise from multiple e-commerce platforms like Flipkart and Amazon, which are the top recruiters in the months,” said Taskmo co-founder Prashant Janadri.
Taskmo Gig Index (TGI) is an extensive and far-reaching analysis of gig job posting activity by Taskmo.
Based on a real-time review of the demand and supply of temporary jobs in India, the Index report details various trends in temporary jobs across sectors and occupations.
Also read: Rising gig work leave them with nothing to save: Survey
The report further revealed that consumer buying behavior triggered by the pandemic has led to significant growth in platform usage and digital payments.
In the past two years, these trends have added to the growing demand for temporary workers in the fintech and e-commerce industries, which continue to gain momentum amid the festive season, he noted.
Following growth in the e-commerce sector, job profiles such as hiring last-mile delivery executives increased 12%, followed by 10% growth for telephone operators in June.
Additionally, the report noted a positive monthly hiring trend for gig roles such as business development executives (9 percent), brand and digital promoters (6 percent), field sales executives, and micro-influencers (4 percent). percent). hundred). penny).
Prashant Janadrim, Co-Founder of Taskmo commented on the gig job trends for the month of June 2022 and said, “Typically, June is a period when merchandising companies gear up for the festive season demand. However, since this year, the market has rebounded from two years of COVID-19 setback; with that, we observed a tremendous seasonal hiring demand across the industry.”
“Specifically, around festive sales season, plenty of direct and indirect gig job opportunities are coming from multiple e-commerce platforms such as Flipkart and Amazon, which are the top recruiters in the months,” he added.
Overall gig bookings increased in Tier II cities (up 11 percent) and the Tier III market (up 13 percent) as top recruiters strengthened their presence in these markets, fueling a trend of hyperlocal recruitment.
Among all cities monitored, Mysore outperformed Tier I cities, with a 23% increase in gig booking demand, followed by Bengaluru (up 16%), Kanpur (up 14%), Lucknow (up up 13.3 per cent), Bhopal (up 13.3 per cent), Coimbatore (up 12.7 per cent), Shivamogga (up 12.7 per cent), and Delhi (up 12 per cent), according to the report.
Lohit Bhatia, President, Workforce Management, Quess Corp said, “In the Indian market, season sales are critical for most sellers as it continues to strengthen their businesses in the post-pandemic phase. In addition, the stipulated period also generates numerous job opportunities for gig workers and the supply chain sector, bringing real job festivals to most households. While these are definitely seasonal job opportunities that create a greater customer experience, they do bring progress for the entire financial ecosystem.”
” By employing gig workers to perform tasks with bigger brands, we are doing our bit towards the growth in the industry and the economy.” In the month of June, the gig market witnessed a mounting gig job demand in the e-commerce sector, fostering a similar trend for job roles such as last-mile delivery executive roles, pickers, packers, sorters, customer support, and field sales executives,” Lohit Bhatia further said.
While overall hiring is down in the Tier I market by 12% compared to May, the city-specific figure shows moderate hiring activity in markets like Bangalore, Delhi, Chennai (up 8.3%) , Mumbai (2.5% more). ), Hyderabad (up 2.6 percent), it added.
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