Mohit must adopt 5 R theme of organisational change & development

Mohit must adopt 5 R theme of organisational change & development

As clich© as it may sound, the case at hand can be best summarized as “all that glitters is not gold”. The case “better late than never” reinforces the classical debate of soft and hard encapsulating all imaginable aspects of life. It also underscores importance of domain knowledge and specific functional competencies. It highlights the tension created by pull between short term survival goals and long term sustainable vision.

1. The question is not about ‘OR’ but ‘AND’. The philosophy in business, especially where tangible products are involved, cannot be trusted to just one touch point. A product and the user co-create the journey that starts with purchase of product against a price. The price is just not the cost of product and a margin of profit but a promise of ‘value’ around customer expectation and delight. First impression may not be the last impression, but it is certainly a lasting impression. Out of the alternatives available in a shop shelf,...

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Tanjul Saxena

Management & Education Consultant at META AIDE

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