How can organisations establish a strong employer brand to attract and retain gig talent?
SG To attract and retain gig talent, organisations must build a compelling employer brand aligned with the expectations of Gen Z, which prioritizes flexibility, autonomy, and dynamic work environments. The rise of freelance, project-based, and on-demand work has created a competitive landscape, requiring organisations to adopt innovative strategies. The 5C Framework provides a practical approach :
1. Clarity – Transparency & Simplicity : Gig talent values clear, transparent, and digitally streamlined processes. Organisations should ensure straightforward communication and workflows to build trust and efficiency.
2. Connection – Community & Inclusion : Gig workers seek belonging, even as temporary contributors. Foster a collaborative environment where they feel integrated and valued, regardless of tenure.
3. Compensation – Rewards & Flexibility :...
