The human resource of any organisation is truly its most cherished resource. Moreover, when we talk about the tourism and hospitality industry, which revolves almost entirely around the services provided by its people. A tourist’s experience is not just confined to the destination or the physical attributes of a place but is also largely influenced by the services received and interactions with locals. The human resource of hospitality and tourism holds great power in making the experience valuable to the customer. The unpredictability of human nature and its need in every spectrum of the tourism industry makes it necessary to plan the needs of the organisation well in advance and cater to them accordingly. In order to survive today’s highly competitive markets investing in skills, training, and retention of top talent and further forecasting the workforce to align with business needs has become increasingly crucial. The event of the global pandemic shook the entire tourism industry to its very core, thereby stirring up a need for HR managers to revisit and reexamine...
The "human touch" is one of the most distinct characteristics of the hospitality industry. Therefore, investing in the development of soft skills in the customer service management segment can become a unique characteristic of organisations that prioritize upskilling their people.
Vrinda Kataria and Dr. Lalatendu Kesari Jena
is PGP 1st Year, School of Human Resource Management, XIM University
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Author
Vrinda Kataria and Dr. Lalatendu Kesari Jena
is PGP 1st Year, School of Human Resource Management, XIM University
Dr. Lalatendu Kesari Jena
is Associate Professor (HRM), Xavier Institute Of Management, Bhubaneswar.
November 2024
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